Email Strategy That Turns “No One’s Buying” Into “Wait…This Actually Works”
If you’ve got automations running but sales are still stagnant - you’re not alone.
You’ve done the “set it and forget it” thing. You’ve built a healthy subscriber list. Campaigns are going out. A few automations are in place. But conversions? Meh.
Let’s be honest - email should be pulling a lot more weight by now.
The truth is, you’re too busy managing product drops and marketing priorities to dig into the backend. And no one on your team has the expertise (or time!) to optimize what’s already running.
But when your email strategy is actually dialed in?
Sales flow automatically. Your team stops second-guessing.
And your email funnel becomes the quiet powerhouse fueling retention, repeat purchases, and long-term growth.
If you’re ready to stop guessing and start seeing results, there are three ways we can work together - whether you need a quick fix, a full-system reset, or a long-term partner to keep email driving revenue.
Introducing:
✨ Three Ways to Work Together
Whether you need a targeted audit, a full-system reset, or ongoing optimization, there’s a service designed to meet you where you are and move your email strategy forward.
1 - Welcome Sequence Tune Up ($500)
Your “first impression” fixer.
Your welcome sequence is one of the most important automations in your entire funnel - and if it’s not converting, your list is leaking money from the start.
Best For:
Brands with a live list and a welcome series already running - who want a low-cost way to optimize the first step in their funnel.
This audit is perfect if you:
Are collecting leads through freebies, pop-ups, or purchases
Have a welcome or onboarding sequence running (but don’t know how it’s performing)
Want to improve open rates, click rates, and sales in a single flow
Need quick clarity on how people are entering your list - and what happens next
What’s Included:
Kickoff consult (30 minutes)
Review of sign-up paths, email content, segmentation, filters, and timing
KPI analysis (open/click/conversion) with recommendations
Loom walkthrough with audit findings + action plan
Optional live strategy call add-on ($197)
2 - Email Ecosystem Audit ($3,500)
Your full-funnel reset.
If your emails are going out but results are unclear - or underwhelming - this is your deep-dive audit and strategy plan to fix the whole system.
Best For:
Ecommerce brands with traction who need expert eyes (and a real plan) to take email from “kind of running” to fully optimized.
This audit is perfect if you:
You’ve got campaigns, automations, and a healthy list - but no lifecycle strategy
Your team is stretched thin, and no one’s sure if email is doing its job
You need a full picture of what’s working, what’s not, and how to fix it
Why this Audit’s a No-Brainer
“We were able to re-engage a VERY enthusiastic segment of our old audience while growing the audience in the right ways, with the right content, and the right send strategies.”
What’s Included:
Full diagnostic of KPIs, deliverability, campaign performance, automations, segmentation
Strategic mapping of your customer lifecycle to uncover gaps and new touchpoint opportunities
Segmentation strategy + email automation recommendations
3 to 6-month roadmap with prioritized action steps
Strategy call to walk through your custom plan
3 - Email Optimization & Growth Plan – Starting at $1,500/month
Ongoing support to keep your email funnel driving results.
We’ve already built the strategy - let’s keep it performing, evolving, and driving revenue month after month.
This retainer is only available to clients who’ve completed an audit.
Best For:
Audit clients who want to keep email improving without adding more to their plate.
It’s ideal if you:
You want a partner who knows your brand and works with your team
You need regular testing, optimization, and performance reviews
You’re ready to scale campaigns, improve automations, and increase CLTV
What’s Included:
Monthly email strategy + optimization
Ongoing testing and segmentation support
Campaign planning + performance tracking
Regular calls with your team to review results and next steps
What Clients Are Saying
“The results since we started working with Julee speak for themselves. Our conversion rate, open rate, click rate, and overall success in email marketing have all shown significant improvement. If you are considering whether to work with Julee, I cannot recommend her highly enough. She is a delight to collaborate with, possesses a wealth of knowledge, and continually enhances our email marketing capabilities.”
- Anne S., VP of Philly Foodworks
“What sets Julee apart is her rare talent to seamlessly transition between granular implementation details and high-level strategic planning—identifying opportunities that others simply miss.”
- Martha P., Performance Marketing Specialist
Why Me?
Hi, I’m Julee Foster—the email strategist behind That Email Chick.
With 15+ years of digital + product marketing experience, I’ve helped ecommerce brands fix broken funnels, clean up segmentation, and turn email into their highest-performing revenue channel.
I’m not a copywriter. I’m not an agency. I’m the email partner your team wishes they had all along - fully embedded, data-obsessed, and focused on what actually drives results.
Ready to Turn “We Should Fix Email” Into “Email’s Driving Revenue on Autopilot”?
Let’s cut through the chaos and finally get clarity on what’s working, what’s broken, and what’s quietly leaking revenue.
Whether you’re managing launches, building out new campaigns, or just tired of wondering if your emails are doing anything - there’s a smarter, more strategic way to grow.
You don’t need more DIY. You need a clear plan, backed by expert eyes, and a system that works with your team - not more work for them.
Your next move? Book a free consult.
We’ll identify the gaps, highlight what’s working, and map your path forward - fast.
Limited spots available. Let’s make sure your next email actually sells.
Still Not Sure If This Is for You?
This isn’t for beginners or brands just getting started.
This is for e-commerce teams with live automations, decent lists, and a gut feeling something’s off.
If you’re not seeing the ROI email should be driving—and no one on your team has the time (or expertise) to fix it—this is where I step in.